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When cross-border procurement encounters the triple challenges of "zero import experience + no logistics channels + lack of installation technology ", Mr. Darko, a Serbian distributor of stage lighting and audio equipment, successfully built a 15-square-meter LED rental screen showroom and even achieved a repeat order for advertising machines through cooperation with MLS (Shenzhen Mulinsen Technology Co., Ltd.), thereby successfully exploring the local LED new market.
From First Cross-Border Order to Long-Term Win-Win
Views: 82
Author: MLS
Publish Time: 2025-12-19
Origin: Site
The
LED
Cooperation
Story
Between Serbian Client Darko
and
MLS
When cross-border procurement encounters
the triple challenge
s of
"zero
import
experience
+
no
logistics
channels
+
lack
of
installation
technology
",
Mr
.
Darko
,
a
Serbian
distributor
of
stage ligh
ting and audio equipment,
successfully built a
15-square-meter
LED
rental
screen
showroom
and
even
achieved
a
repeat
order
for
advertising
machines
through
cooperation
with
M
LS
(Shenzhen
Mulinsen
Technology
Co.,
Ltd.), thereby suc
cessfully exploring the
local
LED new market.
1.
Client
Demand: A Stage
Equipment Supplier's
Exploration of
the
LED
New Track
With
years
of
experience
in
distributing
stage
lighting
and
audio
equipment
in
the
local
Serbian
end
market,
Mr.
Darko
has
accumulated
stable customer
resources
and
a sales
network. As
LED display technology gains popularity in scenarios such as
per
formances,
events,
and
commercial
exhibitions,
customer
demand
for
LED
displays
continues
to
grow.
Mr.
Darko keenly seized
this market o
pportunity
and
planned
to introduce
high-quality
LED
products to expand his
business boundaries.
However, as a cross-border
procurement
novice who
had n
ever
imported
products from
China,
Mr. Darko faced multiple challenges in th
e early stage
of
cooperation:
lack
of trust
in the
product
quality
and
services
of
Chinese
suppliers,
unfamiliarity
with
cross-border
logistics
processes
from
China
to
Serbia,
and
hi
s
team
having
no
experience
in
LED
display installation and sales.
He was w
orried that the construction of the showroom
and
subsequent market promotion would be hindered. After compar
ing multiple suppliers,
Mr.
Darko chose to
cooperate with
MLS
(Shenzhen
Mulinsen Tec
hnology
Co.,
Ltd..),
hoping
to rely on the strength of a leading enterprise in the LED
industry
to
achieve
a stable
entry
into the
market.
Core Challenges and
MLS's Customized
Solutions
As
a
listed
enterprise
ranking
first
in
China
's
LED
display
market
share
and
top
in
the
global
LED
packaging
market
,
MLS
has
28
years
of
industry
experience
and
cross-border service cases in more
than
150 countries. Targeting Mr. Darko
's pain
points,
sales
consultant MIA responded
quickly
and provided
a
full-pro
cess solution
that is
"worry-free, cost-saving, and labor-savi
ng
":
1.
Breaking
the
Trust
Barrier
:
Second
-
Level
Response
+
Cost
-
Effective
Product
Selection to Sincerely
Esta
blish a Cooperation
Foundation
Trust is the
key to the first cross-border cooperation. After
Mr.
Darko
's consultation,
MIA
replied to the
message
in
seconds, detailing
product
qu
estions, corporate
strength,
and
cross-border
cooperation processes, and
establishing an initial
f
avorable impression
through
efficient
service
.
Considering
his
cautious
attitude
towards
"
first
-
time
procurement
", MIA did not
recommend
high-priced
models.
Instead,
based
on
his
showroom
display
needs
and
local
end
customers
'
requirements,
she
compared
a
nd
analyzed
and
recommended
the
P
2.9
rental
screen
,
which
is
the
most
commonly
used
in
the
overseas
market.
Compared
with
the
P2.6
model
recommen
ded
by
other
suppliers,
the
P2.9
ensures
display
effect
while
having
a
more
advantageous
price, helping
Mr.
Darko save
initial investment
costs.
At the same time,
MIA fully
demonstrated
MLS
's
strength
to
M
r.
Darko:
5
major
production
bases, a
manu
facturing scale of 3
million
square
meters,
8
R&D
laboratories,
more than
10,000 global successful
project cases, as well
as
qualification
endorsements
such
as
"
Fortune
China
Top
500
"
and
"
Listed
on
the
Shenzhen
Stock
Exchange
",
eliminating his concerns about product quality
with
strong
strengt
h.
2.
Solving Installation Pain Points
: Adaptable Product Selection +
Full-Process
Guidance
for Quick
Implementation
Even Without
Experience
Considering
that
Mr.
Darko
's
team
had
no
LED
installation
experience,
MIA
accurately
recommended
the
rental
screen
product
that
is
"easy
and
quick
to
install
and
disassemble
",
which
fully
meets
his
dual
needs
of "sh
owroom
display
+
subsequent
flexible rental
". To further reduce installation difficulty,
MLS completed the welding of the
screen support frame
in
advance
before
shipment,
avoiding th
e trouble
of
the
customer
purchasing additional materials and hiring welders locally. At
the same time, it
provided
a
detailed installation manual, step-by-step video tutorials,
and
promised full-process
remote guidance
—
from cargo
unpacking, screen splicing, to
signal
debugging
and
daily
maintenance, the MIA team was available o
nline to answer questions
at
any time,
ensuring that Mr.
Darko, who had
no
experience,
could
successfully
complete
the
showroom construction.
3. Opening Up the
Logistics
Link:
Free
Upgrade
of
Logistics
Plan
for
Worry-Free
Cross-Border Transpor
tation
Targeting
the
core
problem
of
"no
logistics
channels
from
China
to
Serbia
",
MIA
freely
upgraded
the
original
FOB
coopera
tion
plan
to
the
CIF
plan.
MLS
was fully
responsible
for
the
entire
process
of
transportation,
customs
declaration,
and
other
services
of
the
goods from the Chinese factory to the designated port in Serb
ia. Relying on MLS
's global
logistics
cooperation
network
and
cross-border
t
ransportation
experience
in
more
than
140
countries,
the
goods
arrived
safely
and
on
time.
Mr.
Darko
did
not
need
to
worry
about
logistics
details
and
only
needed
to
pick
up
the
goods
at
the
port,
which
greatly
reduced the threshold and risk of cross-border
procurement.
Cooperation
Results:
From Showroom to Repeat Order, Achieving
Sustained
Win-Win
With
professional
product
selection
suggestions,
full-proc
ess
implementation
support,
and
a
transparent
cooperation
process
,
Mr
.
Darko
successfully
received
the
15-square-meter LED rental screen and completed the showroom construction smoothly
under the remote
guidance
of the MIA team.
The
high-quality
display
effec
t
and
convenient installation experience impressed
Mr.
Darko
's
local
customers,
and
the
showroom became an
important help for him to
expand
his
LED
busi
ness.
The
successful
completion
of
the
first
cooperation
enabled
Mr.
Darko
to
establi
sh
full
trust
in
MLS
's
products
and
ser
vices.
Soon
after,
he
placed
another
order
with
MLS for
advertising
machines
—
consideri
ng
his
team
's
operating
habits,
MIA
recommended
a
product model that is
"shipped as a
whole
machine
and
easie
r
to
install
",
further
reducing his sales and
service
thresholds
and
he
lping
him
quickly
open
the
local
advertising machine
market.
Case Summary: Customer-Centered, Making Cross-Border Coo
peration
Easier
Mr.
Darko
's
cooperation
case
is
a vivid
manifestation
of
MLS
's
"customized
solutions
+
global service capabilities
". As a
leading
enterprise
in the
LED
display
industry,
MLS
not
only has strong strength such as a prod
uction capacity of
3
million
square
meters,
8
R&D
laboratories, and an annual revenue of over
16.5
billion
RMB
but also
focuses
on
starting
from
customer
needs,
breakin
g
the
barriers
of
cross-border
cooperation
with
"accurate
product selection, full-process support, and flexible solutions
".
Whether
you
are
a
cross-border
procurement
novice
or
a
senior
distri
butor
seeking
to
expand your
LED business,
MLS can provide you with full-process support f
rom
product
selection,
logistics
transportation
to
in
stallation
and
after-sales
service,
relying
on
28
years
of
industry
experience,
a
cross
-border
service
network
covering
more
than
150
countries, and a full range of product
systems.
If you also
want to
layout
the
LED
market,
welcome
t
o contact MLS ,
and
let
us
help
your
business
grow
rapidly
with professional strength!
Email
:
factory@led-mls.com
WhatsApp
: +86
13352967376
Web:https://www.led-mls.com
